Alex Berger: “Branding is What People Say About You When You’re not in the Room”
korby.substack.com
I speak with Alex Berger, Founder and Creative Director of Nashville-based creative agency Weird Candy. He's shepherded the visual translation of artists like The Critical and Yot Club as well as tastemaker labels like War Buddha and 3 Sirens. We kick off this conversation with Alex offering a impromptu brand appraisal of... me. And with that we jump into a discussion of why artists have such a hard time tackling the necessity of articulating their particular flavor in a succinct and relatable way.
Alex Berger: “Branding is What People Say About You When You’re not in the Room”
Alex Berger: “Branding is What People Say…
Alex Berger: “Branding is What People Say About You When You’re not in the Room”
I speak with Alex Berger, Founder and Creative Director of Nashville-based creative agency Weird Candy. He's shepherded the visual translation of artists like The Critical and Yot Club as well as tastemaker labels like War Buddha and 3 Sirens. We kick off this conversation with Alex offering a impromptu brand appraisal of... me. And with that we jump into a discussion of why artists have such a hard time tackling the necessity of articulating their particular flavor in a succinct and relatable way.